Your current location：Home >> About Company >> Culture Culture

一、Enterprise aspiration: To be No. 1 global children colorful furniture brand
1、Brand recognition: “Color Life” is a very famous brand in China, also well-known in worldwide. Regarding children’s furniture market, in China, our marketing share is more than 30%, and our global marketing share is over 5% and it has been gradually growing up
2、Strong competition: Under the leadership of a group of committed, young & aggressive executives, with the insight of striving for long term business partnership, “Color Life” aims to serve the clients with efficient business management, excellent and innovative design, advanced and satisfied manufacturing, environmental friendly products and excellent after-sales service. We are confident that our effort on developing high quality innovative products and commitment on carrying out intellectual property management will continuously to lead us to maintain an important role in the furniture industry.

 

二、Enterprise Mission
Enterprise Mission: Provide children more secure, more environmentally friendly, high quality, and innovative design products, help to create a favorable, healthy and appropriate environment for children. Then, through improving the management teamwork efficiency and reducing our cost, we will attract more and more children to choose our furniture. At the same time, we make domination for children’s public welfare establishments in a way to return the society.

三、Enterprise Core Values

Enterprise Core Values: Integrity Improve product values for customers, go beyond their expectation, protecting the environment, contributing to society, caring to the employees, getting mutual benefit with cooperation partner, “Color Life” shows the world a credit enterprise.
Professional：
We believe profession can create the extra value. If we work more professionally, then our customer can get more value and the fitter service.
All of our staffs own their relevant professional knowledge, by far, our company has built a very effective and professional team to serving our customers, design, purchase, produce, marketing, delivery and after-service, we must assure the whole process goes smoothly. Our company requests all of us using our professional skills to satisfy our customers’ requests, even go beyond their expectation.
Customer-orientation
The management idea of our company: “customer is God”, we must know, what is the customer needs? Which points are they caring for? How can we do to solve the clients’ problems and satisfy their requests. If we know all of these, then we do the investment to research and produce products to satisfy the customers.
Because customer’s needs always meet with our carefully attention, we always give our response to customer very quickly. The test figure shows our guest satisfaction index is over 95%.
Innovative：
We encourage the innovation, we try our best to create a rich innovative and relax atmosphere in our company. As a matter of fact, from research and development to operation, innovation is seen everywhere in our “Color Life”: design innovation, workflow improvement, use the new material, adopt new technology, perfect the management system and so on. In fact, any new ideas always meet with our careful attention.
Jianhua Wu, the initiator of “Happy marketing”, was retained to give a lecture with “how to happily market in chain-store”, many attendees, especially shopping assistants in chain-store benefited a lot. We believe the regular training is effective to enhance staff’s innovation. ！